She Inspired Eeka
There is only one true love. It’s your mother, maa, mummy, ammi or mom.
My Maa, just like most Indian women -soft,graceful,kind and selfless, would give away all her comfort and treasures with a smile but there was something she would never give away- her sarees.
The toddler me would follow her to temples, markets and melas. If I was ever lost, I would find her by her saree. When putting me to sleep, she would blanket me with the pallu of her saree. Her sarees were my home, and that is where this obsession with sarees started !
Amazing how mothers look more motherly, sisters more sisterly and your love more lovely in sarees. Isn't it ?
She is Eeka
Eeka is for the little girl draping her mother's dupatta as a saree for the first time, feeling the flutter of excitement & dreaming of the woman she will become.
It’s for the young girl choosing her first saree for the last day of school & the woman who has now become everything she once dreamed of.
Eeka is for those big & little moments when a woman chooses a saree to feel beautiful and confident. It is for every milestone, every memory, and every moment when a woman feels truly herself!
